Alexander Keith's Ad Reveals Their Recipe!

[RubberToe]

Someone posted the CH article to Reddit .

http://www.reddit.com/r/Homebrewing/com ... alexander/

[Jimmy]

HockeyDadNinja up in this biatch

Your new name shall be HotPepperHockeyDadNinja

[RubberToe]

Lol, my cover is blown! I'll use that nickname next haha.

[LiverDance]

someone should put it here: http://www.reddit.com/r/beer" onclick="window.open(this.href);return false; as well. I have no reddit skills

[KMcK]

Way to go, Chalmers! Maybe Dave Carroll will write a song about you and Alexander Keith. Maybe we'll finally get honest ingredient and nutrition labels on beer. Maybe you should run for mayor.

Maybe some heads will roll at the unnamed advertising company that actually copied the recipe and exposed its client to embarrassment and potential legal action. If I were a corporation I'd certainly want to know what ad firm did this in order to never use their services.

It's unfortunate that they didn't copy a Garrison recipe. I'd love to see those two companies go to war.

[Tony L]

Way to go, Chalmers! Maybe Dave Carroll will write a song about you and Alexander Keith. .

Way to go Chris.

Perhaps I'll get my wife to make up a song about it... she is usually good about these things.

[BobbyOK]

You know, what they really should have done is used this word for word:

http://hartandthistle.blogspot.ca/2010/ ... k-ale.html" onclick="window.open(this.href);return false;

[BobbyOK]

Someone posted the CH article to Reddit .

http://www.reddit.com/r/Homebrewing/com ... alexander/

I'm actually impressed that the conversation didn't degrade into "some people have too much time on their hands" like it did elsewhere. Cool to see someone also posted Craig's article.

[benwedge]

I've received a spy report that someone at the Fickle Frog who apparently works for Keith's Marketing Dept was loudly bemoaning us last night. Success? (Also, the spy suggested the man was made at me or KMcK, but when I pressed for more the guy was apparently mad at "all the brewnosers stirring shit up about the recipe.") We've made it, or something like that.

[jeffsmith]

I've received a spy report that someone at the Fickle Frog who apparently works for Keith's Marketing Dept was loudly bemoaning us last night. Success? (Also, the spy suggested the man was made at me or KMcK, but when I pressed for more the guy was apparently mad at "all the brewnosers stirring shit up about the recipe.") We've made it, or something like that.

Someone should inform him that life's hard.

[mr x]

lmfao. Maybe the marketing department should go back to school (if they were ever there in the first place). That was fucking lazy, plain and simple. And just maybe the peons are mad at having to endure a dressing down from Wade K. lmfao, that would be degrading to say the least. I think I'd change my name and leave the country.

Note to inbev marketing monkeys - if you'd come out and tell the truth about your 'secret original recipe', you'd at least have some respect for having an ounce of integrity. Unless original means something new since I left school, modern Keith's has serious deviations from the 'original' recipe. You have no idea how many people saw those documents at the Killam archive....

And here's another little nugget regarding 'secret' documents. They are only as secure as your lowest paid or most disgruntled employee.

[KMcK]

This presents an opportunity to us to brew the Amarillo IPA recipe (giving credit, of course, to Eric Swedberg) and set it out for comparison to Keith's. We can now say that even Oland's/Labatt/Inbev/MomCorp admits that this is what an IPA is supposed to be like. We'd have to do it quickly to (e.g. tomorrow) to keep the media's attention. Anyone interested? This could be fun.

[BobbyOK]

lmfao. Maybe the marketing department should go back to school (if they were ever there in the first place). That was fucking lazy, plain and simple. And just maybe the peons are mad at having to endure a dressing down from Wade K. lmfao, that would be degrading to say the least. I think I'd change my name and leave the country.

Note to inbev marketing monkeys - if you'd come out and tell the truth about your 'secret original recipe', you'd at least have some respect for having an ounce of integrity. Unless original means something new since I left school, modern Keith's has serious deviations from the 'original' recipe. You have no idea how many people saw those documents at the Killam archive....

And here's another little nugget regarding 'secret' documents. They are only as secure as your lowest paid or most disgruntled employee.

Not to mention the Dal archives announced weeks before they opened the archive what would, or at least could, be available. They had ample opportunity to stop it - and didn't.

[mr x]

This presents an opportunity to us to brew the Amarillo IPA recipe (giving credit, of course, to Eric Swedberg) and set it out for comparison to Keith's. We can now say that even Oland's/Labatt/Inbev/MomCorp admits that this is what an IPA is supposed to be like. We'd have to do it quickly to (e.g. tomorrow) to keep the media's attention. Anyone interested? This could be fun.

That is one hilarious aspect I never thought of. They had to search the internet to find somebody who knew how to brew an India Pale Ale. Some selection of brewmasters, lmfao...

[canuck]

I've received a spy report that someone at the Fickle Frog who apparently works for Keith's Marketing Dept was loudly bemoaning us last night. Success? (Also, the spy suggested the man was made at me or KMcK, but when I pressed for more the guy was apparently mad at "all the brewnosers stirring shit up about the recipe.") We've made it, or something like that.

LMAO! Stirring shit up? Their marketing department should of used some f'ing brains before they aired that garbage! Looks good on em!

And the brewmasters there should be ashamed of themselves for slapping an IPA label on the stuff. What a joke!

[Stusbrews]

This presents an opportunity to us to brew the Amarillo IPA recipe (giving credit, of course, to Eric Swedberg) and set it out for comparison to Keith's. We can now say that even Oland's/Labatt/Inbev/MomCorp admits that this is what an IPA is supposed to be like. We'd have to do it quickly to (e.g. tomorrow) to keep the media's attention. Anyone interested? This could be fun.

The point is not that they tried to pass off someone elses recipe as their original(stupid as that was), but that they are trying to pass off what they are now brewing as the original recipe. If someone has gleaned that from the records, then that is what should be brewed for a comparison....followed up by records of how, where it was obtained. It was after all, a matter of public historical record, altho ignored till now.
Whatever the outcome, Im sure alexander kieth would not be proud of what is now being brewed in his name. Maybe we could fix that....

[KMcK]

This presents an opportunity to us to brew the Amarillo IPA recipe (giving credit, of course, to Eric Swedberg) and set it out for comparison to Keith's. We can now say that even Oland's/Labatt/Inbev/MomCorp admits that this is what an IPA is supposed to be like. We'd have to do it quickly to (e.g. tomorrow) to keep the media's attention. Anyone interested? This could be fun.

The point is not that they tried to pass off someone elses recipe as their original(stupid as that was), but that they are trying to pass off what they are now brewing as the original recipe. If someone has gleaned that from the records, then that is what should be brewed for a comparison....followed up by records of how, where it was obtained. It was after all, a matter of public historical record, altho ignored till now.
Whatever the outcome, Im sure alexander kieth would not be proud of what is now being brewed in his name. Maybe we could fix that....

Yes, the point of this incident is that they represented someone else's recipe as their own. We've already done the brew their original recipe thing and gotten their attention, but the current incident is a much more serious legal (and embarrassing) matter.

[mr x]

We should send a gift pack over to Agricola Street. One Brewnosers glass, t-shirt, a few IPA's from Premiere, and a copy of How to Brew.

[BBrianBoogie]

We should send a gift pack over to Agricola Street. One Brewnosers glass, t-shirt, a few IPA's from Premiere, and a copy of How to Brew.

[LiverDance]

This presents an opportunity to us to brew the Amarillo IPA recipe (giving credit, of course, to Eric Swedberg) and set it out for comparison to Keith's. We can now say that even Oland's/Labatt/Inbev/MomCorp admits that this is what an IPA is supposed to be like. We'd have to do it quickly to (e.g. tomorrow) to keep the media's attention. Anyone interested? This could be fun.

The point is not that they tried to pass off someone elses recipe as their original(stupid as that was), but that they are trying to pass off what they are now brewing as the original recipe. If someone has gleaned that from the records, then that is what should be brewed for a comparison....followed up by records of how, where it was obtained. It was after all, a matter of public historical record, altho ignored till now.
Whatever the outcome, Im sure alexander kieth would not be proud of what is now being brewed in his name. Maybe we could fix that....

Yes, the point of this incident is that they represented someone else's recipe as their own. We've already done the brew their original recipe thing and gotten their attention, but the current incident is a much more serious legal (and embarrassing) matter.

I'm no lawyer but I doubt it's a serious legal matter, you can't copyright recipes. It could have been the recipe for pliney the elder up there and it wouldn't make a difference. Maybe it was the brewmasters cry for help trying to show that he wants to brew and actual IPA

[canuck]

We should send a gift pack over to Agricola Street. One Brewnosers glass, t-shirt, a few IPA's from Premiere, and a copy of How to Brew.

LMAO!

[KMcK]

I'm no lawyer but I doubt it's a serious legal matter, you can't copyright recipes. It could have been the recipe for pliney the elder up there and it wouldn't make a difference. Maybe it was the brewmasters cry for help trying to show that he wants to brew and actual IPA

Any written work is subject to copyright law. They violated Eric Swedberg's rights by copying his recipe.

[LiverDance]

I'm no lawyer but I doubt it's a serious legal matter, you can't copyright recipes. It could have been the recipe for pliney the elder up there and it wouldn't make a difference. Maybe it was the brewmasters cry for help trying to show that he wants to brew and actual IPA

Any written work is subject to copyright law. They violated Eric Swedberg's rights by copying his recipe.

No they didn't
Please read:
http://www.copyright.gov/help/faq/faq-protect.html" onclick="window.open(this.href);return false;

and who says it's Eric's recipe to begin with, just because he submitted it doesn't make it his.

[benwedge]

I'm no lawyer but I doubt it's a serious legal matter, you can't copyright recipes. It could have been the recipe for pliney the elder up there and it wouldn't make a difference. Maybe it was the brewmasters cry for help trying to show that he wants to brew and actual IPA

Any written work is subject to copyright law. They violated Eric Swedberg's rights by copying his recipe.

No they didn't
Please read:
http://www.copyright.gov/help/faq/faq-protect.html" onclick="window.open(this.href);return false;

and who says it's Eric's recipe to begin with, just because he submitted it doesn't make it his.

Did the commercial not show the method? I didn't see it. Including the method would make it copyright-able.

How do I protect my recipe?
A mere listing of ingredients is not protected under copyright law. However, where a recipe or formula is accompanied by substantial literary expression in the form of an explanation or directions, or when there is a collection of recipes as in a cookbook, there may be a basis for copyright protection. Note that if you have secret ingredients to a recipe that you do not wish to be revealed, you should not submit your recipe for registration, because applications and deposit copies are public records. See FL 122, Recipes.

(Emphasis mine)

[LiverDance]

I wouldn't call what is on that recipe "substantial literary expression in the form of an explanation or directions" but maybe if you got the right lawyer. Maybe that's why some of it is scratched out, would that change a lawyers view on it?