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Q: Tell me a little about your new project
A: Projects like this have so much great history in the idea that they’re taking their collective history, the archives, and trying to assemble them and use them for good. They’re trying to bring everything together, which was really Labatt’s idea at finding this stuff and exposing it…The decision was made to collect it and try and identify it and give it somewhere where it can be used again, which I think is really valuable. And it tells the story of Canada, our brewing heritage and a good company.
bah...If you want to get into some wheat beers, like Keith’s has a new beer coming out.
