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In the products' first full year on store shelves, consumers purchased about 95,000 12-packs of Selection Lager and about 74,000 cases of Selection Light.
Last year, NB Liquor customers bought just more than 28,000 dozen cases of Selection Lager and about 15,000 12-packs of Selection Light.
"We were the first liquor jurisdiction in Canada to launch private-label beer and it far exceeded our very modest targets for quite a while."
