Home of the BrewNosers

Wrought Iron Brewing Co. They say they are one year out.

Fuck I've been a "year out" for 2 yrs! Good luck to them.

Are the principals beer-lovers/-knowledgeable?

It's been on the joint registry for a while now. From Calgary maybe...???

Interesting way to come up with a logo: http://99designs.ca/logo-design/contest ... any-204629" onclick="window.open(this.href);return false;

From within that page:

Description of the organization and its target audience
We are a Canadian nano-brewery start-up company. We are striving to bring the great traditions of craft beermanship to a new audience and inspire a beer revolution in eastern Canada! Though we bring a distinctively youthful, rebellious flair to the operation, our target audience is nondiscriminatory as we hope to impress beer connoisseurs and win over beer virgins alike.

RobD wrote:Interesting way to come up with a logo: http://99designs.ca/logo-design/contest ... any-204629" onclick="window.open(this.href);return false;

From within that page:

Description of the organization and its target audience
We are a Canadian nano-brewery start-up company. We are striving to bring the great traditions of craft beermanship to a new audience and inspire a beer revolution in eastern Canada! Though we bring a distinctively youthful, rebellious flair to the operation, our target audience is nondiscriminatory as we hope to impress beer connoisseurs and win over beer virgins alike.

That site is terrible and devalues graphic design so much. The equivalent of saying "I need a house built, but I only want to pay one contractor. Each one of you put out the money to build a house and then I'll choose the one I like best and the rest of you can suck up the cost."

I hate seeing new companies go that route—they'd be better off spending a decent amount of money on their branding up front, rather than cheaping out and having to spend more money in a few years when they realize that the logo they got is mashed up of stuff pulled off stock photo sites.

Just read the design brief on the contest site for their logo - three engineers. Doen't mention brewing experience.

Great, more engineers! I hate that name for some reason, just doesn't sound good.

LiverDance wrote:Great, more engineers! I hate that name for some reason, just doesn't sound good.

I agree, the name sucks.

Also, its already registered in North Carolina
https://plus.google.com/117756729929727701241/about" onclick="window.open(this.href);return false;

The Brewery Name has been registered with the state of North Carolina. The next step is to secure funding for the brewery.

jeffsmith wrote: ...they'd be better off spending a decent amount of money on their branding up front, rather than cheaping out and having to spend more money in a few years when they realize that the logo they got is mashed up of stuff pulled off stock photo sites.

Not to mention that the "winning" logo is Thor's hammer (with wood-cut effect). Don't let Stan Lee's lawyers see that!

jeffsmith wrote:

RobD wrote:Interesting way to come up with a logo: http://99designs.ca/logo-design/contest ... any-204629" onclick="window.open(this.href);return false;

From within that page:

Description of the organization and its target audience
We are a Canadian nano-brewery start-up company. We are striving to bring the great traditions of craft beermanship to a new audience and inspire a beer revolution in eastern Canada! Though we bring a distinctively youthful, rebellious flair to the operation, our target audience is nondiscriminatory as we hope to impress beer connoisseurs and win over beer virgins alike.

That site is terrible and devalues graphic design so much. The equivalent of saying "I need a house built, but I only want to pay one contractor. Each one of you put out the money to build a house and then I'll choose the one I like best and the rest of you can suck up the cost."

I hate seeing new companies go that route—they'd be better off spending a decent amount of money on their branding up front, rather than cheaping out and having to spend more money in a few years when they realize that the logo they got is mashed up of stuff pulled off stock photo sites.

Completely agree, Jeff.

I'm working with 3 o'clock communications in Halifax to design a logo and some other things for my nano. My logo is going to be with me for life, so I want to make sure that it's done right. It's a lot more money than I was initially expecting, but will be worth it in the end.

canuck wrote: Completely agree, Jeff.

I'm working with 3 o'clock communications in Halifax to design a logo and some other things for my nano. My logo is going to be with me for life, so I want to make sure that it's done right. It's a lot more money than I was initially expecting, but will be worth it in the end.

What?! You didn't hire Jeff? I'm sure he has all the time in the world between naps, feedings, trying to keep up with a 2 year old, general house and yard work and occasionally spending time at the day job.

We are striving to bring the great traditions of craft beermanship to a new audience and inspire a beer revolution in eastern Canada!

This really bugs me more than anything else. If these guys were from the east coast, or currently lived here, they would know we are already in the midst of a beer revolution. We may have to deal with antiquated liquor laws, but for the population base, we have it pretty good. Our production breweries put out more exciting fare than 90% of what I've seen from the Ontario Craft Brewers

Yeah, it's a bit pompous, which seems to be the norm these days.

canuck wrote:I'm working with 3 o'clock communications in Halifax to design a logo and some other things for my nano. My logo is going to be with me for life, so I want to make sure that it's done right. It's a lot more money than I was initially expecting, but will be worth it in the end.

Good to hear Shane. The companies that go with these design contests don't seem to be thinking in a marketing sense at all. I mean, good product will sell. But good product with a great brand and marketing strategy will sell 10x.

akr71 wrote:What?! You didn't hire Jeff? I'm sure he has all the time in the world between naps, feedings, trying to keep up with a 2 year old, general house and yard work and occasionally spending time at the day job.

Glad I'm only listed for Moncton region, you guys might rip me a new one..lol

Glad to see more craft beer being made no matter the logo.

I'm with you on that Barr. I don't care about the logo, who they are, what their knowledge about beer is. If they make good beer then who gives a shit. You are lucky to have so many start up breweries in your region.

Araxi wrote:I'm with you on that Barr. I don't care about the logo, who they are, what their knowledge about beer is. If they make good beer then who gives a shit. You are lucky to have so many start up breweries in your region.

Totally agree with that. My only gripe with the contest sites is the analogy that I posted earlier:

"I need a house built, but I only want to pay one contractor. Each one of you put out the money to build a house and then I'll choose the one I like best and the rest of you can suck up the cost."

I'm a graphic designer and I can't count how many clients I've had over the last 10 years that have come to me after paying a few hundred bucks for a logo and need me to completely redo their branding. I take it a bit more personally than most likely because I feel it devalues the work I do on a daily basis. But that's a whole different kettle of worms that doesn't have much to do with beer.

Jeff, I can totally understand that. I spent 20 yrs in the printing industry and the last 10 on the digital front end and I know what u mean by garbage art and files, I constantly had to either the draw images if rework them to be compatible with our workflow.

Araxi wrote:I'm with you on that Barr. I don't care about the logo, who they are, what their knowledge about beer is. If they make good beer then who gives a shit. You are lucky to have so many start up breweries in your region.

I put a little more emphasis on the people behind the business.

Araxi wrote:Glad I'm only listed for Moncton region, you guys might rip me a new one..lol

I was getting this impression from this thread too.. give these guys a 'slight' chance before bad mouthing everything you possibly can. What we know about them so far:

- name (apparently it "sucks".. )
- logo (I do agree that the method they went about that reduces the value of graphic designers, but hey.. it's a free market.)
- Engineers (I know most of that was tongue in cheek, or I can assume so)

Just because they weren't a Brewnoser first before starting such a venture doesn't mean they're going to suck.

Living in Calgary now, I'd be pumped to have more nano/mirco/etc brewery start ups happening out here. They have some pretty screwed up regulations that require a start up to make a TON of beer annually:

A Class E licence may be issued to a qualified applicant to manufacturer liquor in Alberta. The manufacturer must meet the following production requirements, with production capacity minimums met within 18 months of start-up:

a) Brewery
i) 5,000 hectolitres (1 hectolitre = 100 litres) minimum annual production capacity;
ii) all beer manufactured on site;
iii) fermentation, maturation and storage tanks with a minimum capacity of 10 hectolitres each; and
iv) 50 hectolitres minimum weekly capacity for fermentation, maturation and storage, with space available for additional tanks to achieve minimum annual production capacity

500,000L of beer a year minimum!

I'm not saying we should all bow down and thank Shiva that there is another micro start up and that it is going to be awesome.

But we 'could' try to be a tiny bit more positive..

Now here is a dancing banana!

TimG wrote:

Araxi wrote:Glad I'm only listed for Moncton region, you guys might rip me a new one..lol

I was getting this impression from this thread too.. give these guys a 'slight' chance before bad mouthing everything you possibly can. What we know about them so far:

- name (apparently it "sucks".. )
- logo (I do agree that the method they went about that reduces the value of graphic designers, but hey.. it's a free market.)
- Engineers (I know most of that was tongue in cheek, or I can assume so)

Just because they weren't a Brewnoser first before starting such a venture doesn't mean they're going to suck.

Living in Calgary now, I'd be pumped to have more nano/mirco/etc brewery start ups happening out here. They have some pretty screwed up regulations that require a start up to make a TON of beer annually:

A Class E licence may be issued to a qualified applicant to manufacturer liquor in Alberta. The manufacturer must meet the following production requirements, with production capacity minimums met within 18 months of start-up:

a) Brewery
i) 5,000 hectolitres (1 hectolitre = 100 litres) minimum annual production capacity;
ii) all beer manufactured on site;
iii) fermentation, maturation and storage tanks with a minimum capacity of 10 hectolitres each; and
iv) 50 hectolitres minimum weekly capacity for fermentation, maturation and storage, with space available for additional tanks to achieve minimum annual production capacity

500,000L of beer a year minimum!

I'm not saying we should all bow down and thank Shiva that there is another micro start up and that it is going to be awesome.

But we 'could' try to be a tiny bit more positive..

Now here is a dancing banana!

what tim said, jesus guys

TimG wrote:
- Engineers (I know most of that was tongue in cheek, or I can assume so)

I was pissed at one of the engineers here at the office, so yes, tongue in cheek for my part in that! ... based on this group there's lots of engineers who can make great beer! So, here's hoping that the new brewery makes a good go of it!

The engineer was humor, and I'm quite comfortable with it.

As far as getting down on my knees to welcome anything on two feet, they should probably show a little respect first. Don't need preaching about needing to be revolutionized....

Wait, that came from an engineer, lmfao.

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