Did the NSLC send you hard copies of the broken down craft beer sales growth numbers?HBC wrote:Forgive me, but a couple of those statistics snuck in there incorrectly... the 4.7/4.9 percent growth figures were for beer's overall growth those years and not for the craft beer segment. Everything else looks correct, though.
These figures are sourced from NSLC annual reports and from information the NSLC has given us.
As for quality of commercial beer vs craft beer I would say that's a judgement call that everyone has to make depending on their tastes or beliefs. If you're asking for a defense of the statement that commercial beer is perceived to be inferior in quality to craft beer then I could site many sources or reasons. Craft brewers not using high gravity brewing, also not using disproportionate amounts of adjuncts, commercial beers being perceived by many as bland, etc.
Product quality from craft breweries will never be anywhere close to the big boys that spend hundreds of thousands of $$$ on QA and QC, they do everything in their power to ensure it meets guidelines for consistency, flavour, stability and shelf life. Big brewers are known to have some of the highest quality standards of any businesses on the globe, the use of adjuncts or high gravity brewing techniques have nothing to do with it, it's a different type of beer. That's something craft brewers just don't have resources for, batch to batch comparisons are different more often than not and stability / shelf life can be compromised on a fairly frequent basis. The point is, quality and flavour are two different things. I don't like mass produced beer any more than most people on this forum, in fact I quite dislike most of it but as a craft brewer I only wish I could have their quality assurance and control. BTW, more craft brewers than not also high gravity brew to a certain extent. There is a known ceiling on high gravity brewing and the big boys do not exceed it, it will throw compound levels out of whack thereby not meeting their rigid standards.




