Official Unfiltered Brewing Info Thread

Jayme · Post by **Jayme** » Mon Apr 06, 2015 12:49 pm

Pretty awesome idea. Better for beer nerds that don't also brew their own (from a value stand point). I kind of wish there were a lower cost option without the growler discount, but can't please everyone! Despite that, if I wouldn't get my nuts chopped off, I'd be all over the $1k lifetime membership. But the boss and I are pinching pennies for a mortgage down payment so money is tight as fuck right now

jherbin · Post by **jherbin** » Mon Apr 06, 2015 3:14 pm

$5000 to hang out with someone at work? This must have been published on A.1.

Post by **Jimmy** » Mon Apr 06, 2015 4:53 pm

jherbin wrote:$5000 to hang out with someone at work? This must have been published on A.1.

Might be a wise decision for some of the breweries around here

mcgster · Post by **mcgster** » Mon Apr 06, 2015 4:54 pm

Cool idea but the price is too rich for my blood, understand a guys got to make a buck though!

I'll be buying some when i pass through you can be sure of that.

CorneliusAlphonse · Post by **CorneliusAlphonse** » Mon Apr 06, 2015 4:58 pm

Priced to alienate a big customer base. Well it will be exclusive, for sure. hope it works out for you guys.

Timothy Doane · Post by **Timothy Doane** » Mon Apr 06, 2015 5:43 pm

I like the idea - thought it was going to more of a mug club type of thing - too much for me!

Brewnoser · Post by **Brewnoser** » Mon Apr 06, 2015 5:59 pm

It's not done for that not will it do that. It is how other places in North America create exclusivity among their loyal customers. The only wrinkle is that there are no customers yet. Once/if they reach 100 (2 level 2's gone already) that's it. It's not like they won't welcome customers. What they are doing is providing a way to be part of it without dropping $10k on an investment like how EDNA was financed. And as far as I know, no one has a rich father either.

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mcgster · Post by **mcgster** » Mon Apr 06, 2015 6:23 pm

Be a part of what? Loyal customers support the brewery by buying beer. Most places i have been in throughout Canada and the US offer buy ins for a relatively low fee to their loyalty club, pub club, mug club, etc. It reminds me of a kickstarter program to raise money for the brewery, which is fine and totally acceptable to do, but i'm just not sure what people are becoming a part of.

A loyalty club has nothing to do with who hands over the most cash when you open, it is who is there buying your beer day in and day out. I don't feel this has anything to do with loyalty.

Not to be a dick but i strongly dislike it when people pair loyalty with give me cash now... it rings ironic to me.

CorneliusAlphonse · Post by **CorneliusAlphonse** » Mon Apr 06, 2015 6:35 pm

Exclusivity means nothing to me, but I know the beer will be awesome, which means way more. But the buy in is way too steep for me. That's all.

Keith · Post by **Keith** » Mon Apr 06, 2015 6:38 pm

Yea I can't drop the $250 unfortunately, Erin would castrate me lol. But will be supporting the brewery by the point and growler full!

mumblecrunch · Post by **mumblecrunch** » Mon Apr 06, 2015 7:31 pm

I don't think this is really about the "perks". The point of the club is that it's a club: you have to believe the primary value is in simply being a member. It's the same as for a social club or country club or professional society or whatever. If it was just about money they wouldn't limit it and they'd let anyone in, but they've clearly said there are 100 spots and they're filtering the membership (but not the BEER!).

If you think this is a ridiculous idea and the exclusivity you're paying for is just some kind of meaningless status, that's valid too. You can still enjoy the beer. And you'll only be paying $1 more per growler than the members.

Still haven't decided whether I'm in for this, mostly because I don't know that I could take advantage of the intangible benefits. Might take a flyer on a year and see what happens though.

mcgster · Post by **mcgster** » Mon Apr 06, 2015 7:52 pm

mumblecrunch wrote:I don't think this is really about the "perks". The point of the club is that it's a club: you have to believe the primary value is in simply being a member. It's the same as for a social club or country club or professional society or whatever. If it was just about money they wouldn't limit it and they'd let anyone in, but they've clearly said there are 100 spots and they're filtering the membership (but not the BEER!).

If you think this is a ridiculous idea and the exclusivity you're paying for is just some kind of meaningless status, that's valid too. You can still enjoy the beer. And you'll only be paying $1 more per growler than the members.

Still haven't decided whether I'm in for this, mostly because I don't know that I could take advantage of the intangible benefits. Might take a flyer on a year and see what happens though.

So the point of the club is that it’s a club, but…. It isn’t a club at all and I’m not sure where you are getting that there is value outside of the perks listed for being a member. There aren’t meetings, dinners, gatherings like there are at social clubs or country clubs where you pay for access to the premises.

Also you state that if it were about the money they wouldn’t limit it, but that is clearly not true, if it was about the money they would absolutely limit the members joining. If it was about the beer the cost of the membership would be proportional to the services received, if it were about money the costs would be disproportionate, which the inarguably are. The limit on members is meant to entice people to buy in early and not wait. The restriction on members is the entire purpose of the club, as Jeff stated the purpose is to create exclusivity among loyal customers.. no limit.. no exclusivity… no money..

Broob · Post by **Broob** » Mon Apr 06, 2015 7:57 pm

For 5K I would want my face on all the growlers

I am really excited about the beer and am enjoying the discussion. Always nice for a business when people talk about your brand.

GuingesRock · Post by **GuingesRock** » Mon Apr 06, 2015 8:03 pm

I like Greg's beer. I have my own exclusive little brewery though. My exclusive club (me only) I think cost $5,000 when I add it all up. The beer is good. I like it any way.

ps. maybe not that much.

GuingesRock · Post by **GuingesRock** » Mon Apr 06, 2015 8:10 pm

Are people paying the money and signing up because they think it is a "fucking club"?

mcgster · Post by **mcgster** » Mon Apr 06, 2015 8:11 pm

GuingesRock wrote:Are people paying the money and signing up because they think it is a "fucking club"?

If that was the case you really would want to see the inventory first...

GuingesRock · Post by **GuingesRock** » Mon Apr 06, 2015 8:13 pm

mcgster wrote:
GuingesRock wrote:Are people paying the money and signing up because they think it is a "fucking club"?
If that was the case you really would want to see the inventory first...

Free beer goggles?

PEIBeerGuy · Post by **PEIBeerGuy** » Mon Apr 06, 2015 8:26 pm

I thought the first rule of Fucking Club was to not talk about Fucking Club. Wait, that's something else. We can talk about this. "That's right." :NASH:

PEIBeerGuy · Post by **PEIBeerGuy** » Mon Apr 06, 2015 8:29 pm

jeffsmith wrote:
dean2k wrote:Can't do out for those price levels and my postal code. I'll support the team when I'm in town by buying fresh product an d swag from the shop.

mumblecrunch · Post by **mumblecrunch** » Mon Apr 06, 2015 9:28 pm

mcgster wrote:
GuingesRock wrote:Are people paying the money and signing up because they think it is a "fucking club"?
If that was the case you really would want to see the inventory first...

mcgster wrote:If it was about the beer the cost of the membership would be proportional to the services received, if it were about money the costs would be disproportionate, which the inarguably are.

Looked at from a hard dollars and cents perspective it's not going to fly for a lot of people. But if you care about things like making sure you get access to whatever NASH has up his sleeve, and you're willing to pay for the privilege of moving up in line to get it, then the value prop changes. I also suspect there will be more benefits as time goes on. And further, if you think there's an element of becoming part of something to it, something that doesn't convert well to numbers, the value continues to rise. I certainly understand that there are people, especially here, who don't see it that way.

evanisnor · Post by **evanisnor** » Mon Apr 06, 2015 9:31 pm

I can stick my pecker into my own boil kettle for way cheaper, amirite?

NASH · Post by **NASH** » Mon Apr 06, 2015 9:58 pm

jherbin wrote:$5000 to hang out with someone at work? This must have been published on A.1.

Nope, not April Fools' at all.

This is how you want to start the relationship with your new neighbourly craft brewery around the corner though? Really?? Aight, count me in then, game-on, bitch.

Numb-nutted lame-ass brewer-wannebe's that have no idea how to make fucking beer that anyone other than the "Nova Scotia Nice" local crowd would drink is fucking mind-boggling. I suggest you sign on for 10 - 15 sessions with me, Josh. You'd completely avoid that designation. A 50k - 75k investment for a lifetime of epic fucking beer seem like a pretty sweet deal not to mention the mad respect

To discuss training contact me directly @...

Code: Select all

master brewer @ gmail dot com

Cheers!

NASH · Post by **NASH** » Mon Apr 06, 2015 9:59 pm

evanisnor wrote:I can stick my pecker into my own boil kettle for way cheaper, amirite?

Nobody really gives a fuck.

NASH · Post by **NASH** » Mon Apr 06, 2015 10:02 pm

Jayme wrote:Pretty awesome idea. Better for beer nerds that don't also brew their own (from a value stand point). I kind of wish there were a lower cost option without the growler discount, but can't please everyone! Despite that, if I wouldn't get my nuts chopped off, I'd be all over the $1k lifetime membership. But the boss and I are pinching pennies for a mortgage down payment so money is tight as fuck right now

Cheers to that, mofo!

NASH · Post by **NASH** » Mon Apr 06, 2015 10:03 pm

Jimmy wrote:
jherbin wrote:$5000 to hang out with someone at work? This must have been published on A.1.
Might be a wise decision for some of the breweries around here

Hahahaha!!!! That's perhaps true!

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