AB InBev plans to invigorate Bass brand in the U.S.
I particularly love how they plan to capitalize on a beer that's been around forever by "In 2012, we will reintroduce Bass to consumers by investing in a variety of liquid innovations, ... and unique taste experiences."
So, convince people to drink Bass by giving them something that doesn't taste like Bass...
Latest from InBev
-
derek
- Award Winner 1
- Posts: 1296
- Joined: Wed Oct 06, 2010 1:01 pm
- Location: Musquodoboit Harbour, NS
Latest from InBev
Currently on tap: Nothing!
In keg: Still nothing.
In Primary: Doggone American Rye Pale Ale
In keg: Still nothing.
In Primary: Doggone American Rye Pale Ale
-
chalmers
- Moderator
- Posts: 5604
- Joined: Thu Sep 23, 2010 4:17 pm
- Name: Chris
- Location: Halifax / On The Road Again
- Contact:
Re: Latest from InBev
Sigh, don't they realize they can grow the brand AND keep the beer good/close to the original? Macros are stagnant while micros/craft beer are increasing profits. If you make a good beer, people will drink it, increasingly so. Sigh...
Co-author of Atlantic Canada Beer Blog
-
akr71
- Award Winner 4
- Posts: 2644
- Joined: Fri Sep 24, 2010 7:18 pm
- Name: Andy
- Location: Amherst, NS
Re: Latest from InBev
shhh! Supply & Demand - good beer is pricey enough, we don't want to give the accountants any more reasons to raise the price.chalmers wrote:Sigh, don't they realize they can grow the brand AND keep the beer good/close to the original? Macros are stagnant while micros/craft beer are increasing profits. If you make a good beer, people will drink it, increasingly so. Sigh...
Andy
"Now son, you don't want to drink beer. That's for Daddies, and kids with fake IDs." - Homer J. Simpson
"Now son, you don't want to drink beer. That's for Daddies, and kids with fake IDs." - Homer J. Simpson
-
mr x
- Mod Award Winner
- Posts: 13764
- Joined: Fri Sep 24, 2010 5:30 pm
- Location: Halifax/New Glasgow
Re: Latest from InBev
Maybe it's just me, but the last few times I had Bass here, one was enough.
At Alexander Keith's we follow the recipes first developed by the great brewmaster to the absolute letter. 
-
LiverDance
- Award Winner 6
- Posts: 4013
- Joined: Fri Sep 24, 2010 4:50 pm
- Name: Brian
- Location: Sprybeeria
Re: Latest from InBev
Maybe liquid innovation means they'll use real ingredients 
"Twenty years ago — a time, by the way, that hops such as Simcoe and Citra were already being developed, but weren’t about to find immediate popularity — there wasn’t a brewer on earth who would have gone to the annual Hop Growers of American convention and said, “I’m going to have a beer that we make 4,000 barrels of, one time a year. It flies off the shelf at damn near $20 a six-pack, and you know what it smells like? It smells like your cat ate your weed and then pissed in the Christmas tree.” - Bell’s Brewery Director of Operations John Mallet on the scent of their popular Hopslam.
-
derek
- Award Winner 1
- Posts: 1296
- Joined: Wed Oct 06, 2010 1:01 pm
- Location: Musquodoboit Harbour, NS
Re: Latest from InBev
No, it's not just you Robert. I've rarely had an imported beer - other the ones brought back on a plane - that was worth the effort, and even in the UK, Bass is nothing special. I just loved the tone of the article that suggested InBev sees nothing in any particular beer that's more important than the label (we all know that's true but I still can't figure out how supposedly intelligent marketing people can't figure it out).
LiverDance: "Real ingredients"? That's entirely the sort of thinking that makes 1029 Brewing entirely inappropriate for contracting out Garrison's brewing.
LiverDance: "Real ingredients"? That's entirely the sort of thinking that makes 1029 Brewing entirely inappropriate for contracting out Garrison's brewing.
Currently on tap: Nothing!
In keg: Still nothing.
In Primary: Doggone American Rye Pale Ale
In keg: Still nothing.
In Primary: Doggone American Rye Pale Ale
Who is online
Users browsing this forum: No registered users and 2 guests