Molson aims to tap craft beer market

[mr x]

http://www.financialpost.com/Molson+aim ... story.html" onclick="window.open(this.href);return false;

The brewer has tapped Ian Freedman, an industry veteran who has been working with Molson since 2002, to head the company as its new president.

"The skills and the business model required to be successful in seeding, nurturing and growing specialty beer brands is very different from those required to build powerhouse brands," he said in a release.

So you have a Molson veteran lecturing on craft brewing needs...

[BBrianBoogie]

Hilarious. Amazing how something so simple eludes people who's job it is to understand these things. Want to take some of the craft beer market? Try making something good. Fuck, with the resources these companies have it couldn't be any easier. Want to know why your companies are losing more of the market every year? People are increasingly sick of having garbage forced on them, no matter how much you spend on advertising. I do get a kick out of the mental image (Kids in the Hall style) of a bunch of suits sitting around a boardroom trying in vain to understand why things are going the way they are.