http://beeradvocate.com/community/threa ... eal.26037/" onclick="window.open(this.href);return false;
The full article from Huffington Post here: http://www.huffingtonpost.com/2012/06/2 ... 30986.html" onclick="window.open(this.href);return false;Basically, the Huffington Post reports (06/27/2012) that according to Dark Horse Brewing Co. they were approached by a Nickelback producer who pitched them on a music video idea that would feature a Dark Horse beer delivery truck at a frat party with kids holding their beer. Dark Horse said "no thanks."
Read the full-story from the Huffington Post.
The quotes from Aaron Morse at Dark Horse are classic.
"It's obvious that this would be a great opportunity for us and maybe get some mainstream youth into craft beer rather than the swill. However, none of us at the brewery really care for the band (or frat parties) so our knee jerk reaction is 'no thanks'. But how cool would it be to see our beer in a video?"
"Why cant it be some cool band like Slayer? The guy that called said the lead singer is familiar with our brand. What does that mean? Does the lead singer of Nickleback drink craft beer?"
"I absolutely hate that band," ... "It's s--- rock and roll that doesn't deserve to be on the radio."
